Privacy Policy
Last Updated: 2026
This Privacy Policy explains how East Street Mews ("we," "us," or "our") collects, uses, and protects your personal information when you visit eaststreetmews.co.uk (the "Site"). We are committed to safeguarding your privacy in accordance with UK and applicable data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details you voluntarily provide when completing forms or subscribing to our newsletter.
- Technical Information: IP address, browser type, device information, and operating system used to access the Site.
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and interaction patterns.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
How We Use Information
We use collected information for the following purposes:
- Analysing Site performance and user behaviour through analytics platforms.
- Tracking affiliate commissions and casino partner referrals.
- Improving the Site's functionality, content, and user experience.
- Sending newsletters and promotional communications (with your consent).
- Detecting and preventing fraudulent activity or misuse of the Site.
- Complying with legal obligations and enforcing our Terms of Service.
Cookie Policy
We use cookies and similar technologies to enhance your experience on the Site.
Types of Cookies:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance metrics.
- Affiliate Tracking Cookies: Monitor clicks and conversions for casino partner referrals.
- Advertising Cookies: Enable targeted content and promotional material.
Opt-Out Options: You can disable cookies through your browser settings. Please note that disabling essential cookies may affect Site functionality. You can also opt out of specific analytics services via their respective opt-out mechanisms.
Third-Party Links
The Site contains links to casino operators, betting platforms, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these third-party websites. Each partner maintains its own privacy policy, and we encourage you to read their terms carefully before providing personal information. Your use of third-party sites is entirely at your own risk and governed by their respective policies.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt out of processing for marketing or profiling purposes.
- Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO).
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Analytics data is typically retained for 12–24 months. Affiliate tracking data is retained in accordance with commission payment requirements and partner agreements. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us at:
Email: [email protected]
We aim to respond to all requests within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office at ico.org.uk.